We have a real problem with cars...

They are a selfish pleasure; attractive, a convenience, an image of power and a way to gaining freedom. Car manufactures have long manipulated our minds with images of how our lives could be; images of long legged women draped over car bonnets, idyllic shots of city families enjoying a day out in the countryside, the list goes on...

However in today's society, we are now seeing different images of the car. It has changed into a machine that is destroying the planet and consuming more of our energy and money than we can afford. Suddenly, everyone is concerned about 'going green' and how we can all do our bit to save the planet!

"The use of cars must be re-defined. Car use has to be considered a privilege, not a right. The cost of environmental damage and reclamation has to be added to the cost of owning and operating a car. Vehicle use should no longer be subsidized."

There are many suggestions and tips available to help the individual tackle climate change, however according to the DEFRA 2007 Survey of Public Attitudes and Behaviours Toward the Environment many people still feel "It takes too much effort to do things that are environmentally friendly" and "I don't believe my behaviour and everyday lifestyle contribute to climate change". It seems people are more willing to make sacrifices within the home, such as recycle more, not leave the TV on standby or switch lights off than they are to switch to a 'greener' car.

It is going to take a lot to persuade the modern consumer to part with their much loved car....