act on co2...

I have been thinking for a while to use the government's 'Act on CO2' campaign as a part of my research project... however I think the campaign may have more influence in the design stages of my project rather than in my visual statement.

There is a specific area within the 'Act on CO2' campaign aimed at reducing car emissions which is the area I will focus on. Currently there are TV, radio and bilboard adverts addressing the issue of buying fuel efficient cars. All the adverts feature a family facing issues with money and helping the environment, which I think helps the general public to relate to.