10 points for designers...

I have just come across an interesting post on Palojono regarding design thinking and its significance within how we design. The 10 important points to remember about design thinking are listed below:

1. Brand equity starts with the consumer
2. Designers are the storytellers
3. Desing Thinking starts with empathy and perception
4. Good design is good business
5. Design thinking starts at the very beginning
6. Designers need to manage cross-functional teams
7. Keep design assassins in the crosshairs
8. Be strategic and think big picture
9. Aim for biggest bang for your buck
10. Good enough is no longer good enough